Spending Your Marketing Dollars Wisely

For the first time in business history, small businesses and large corporations are able to compete on a level playing field in the advertising world.

The Internet has matured into an incredibly affordable business tool. It has become the place where everyone turns, to resource all the wants and needs in their daily lives. Instead of opening the Yellow Pages, businesses as well as families are going first to their computers before ever lifting the phone or getting into the car. People are finding the Internet a convenient way to pre-shop for everything they buy, or service they need.

A well thought out, well designed website can be the single most valuable tool you own to promote your business.

You never get a second chance at a First Impression.

Does your store present itself in its best profile to the consumer?

This TRAC is for the retail store that would like to see a new, up-beat way to Display their Merchandise on the sales floor. It is a chance to enhance the buying experience for your customer and create add-on sales for your bottom-line-profit.

The store who has a designated display person gets new ideas from a vast store of experience from other well designed stores throughout the United States and Canada.

Well designed stores with a design emphasis -to- Fast-track stores who work on Volume -to- Retail Operations that want to change their look or traffic flow.

The reasons are individual and customized to demographics, customer base, and merchandise mix.

• Get your old inventory out of the warehouse and displayed on the showroom floor
• Optimize your traffic flow and save wear and tear on your carpet
• Identify and address dead spots, lighting, and paint colours
• Provides accessory template
• Provides floor arrangement template
      Style
      Good / Better / Best

If you have lots of dead or discontinued inventory and want to move it fast, you have the option of the next TRAC (below).

Interior Design Special Event for the Public

Three-hour "Give Your Home Lots of Pizzazz!!" seminar for the Public Consumer and your Staff. It works best when showcased in your store.

A customized Public event for potential Client Development and Treasured Friends Appreciation

• Your Sales Staff gets an education in Interior Design, Developing the Client, and Follow-Up
• The customer receives a handout that helps them measure their room, gathers samples and fill-out forms
• The customer returns for a free 1 hr. consultation with the staff member of their choice
• Enclose a 3 day only % off coupon as a gift on overstocks...followed by a public clearance sale

The program includes:
     Ad Slicks for both the newspaper and lead-ins for new customers
     Press release for newspaper
     Checklist of duties with Who, What, When
     Customer workbook / handouts for the workshop
     3 hr. set-up with the staff
     Fun, Informative, Interactive, Personalized, Lifestyle Presentation

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